Twitter Ad Campaign Types for Marketing Your Business

Twitter Ads drive great results for businesses. Twitter provides four advertising objectives to choose from - all you need to do is select which one works best for you.

Objective 1: Get People to Visit Your Website
Promote your tweets to bring a targeted audience to your website. Connect with people who are interested in your business. Pay for the number of website link clicks. Use when you want people to go to your website.

Objective 2: Get People to Follow You on Twitter
Your followers amplify your message, on and off Twitter. Promote your account to build an engaged audience. Pay only for the followers you gain. You aren't billed for other types of engagements. You Tweet frequently and want more people to see what you share. Use when you have less than 1,000 followers.

Objective 3: Get People to Know Your Brand
Promote your tweets to maximize your reach and raise awareness of your brand's message. Pay for the number of impressions (CPM). Use when you want as many people as possible to see your Tweet.

Objective 4: Get People to Engage with Your Tweets
Research shows that increased engagement leads to brand lift and offline sales. Promote your tweets to start conversations with the audience you want. Pay only for the initial engagement. You're not billed for organic engagements that follow. You have media or videos on third-party platforms (e.g. YouTube) that you want to share. Use when you're launching a new product or opening a new location.

If you'd like to start using Twitter as an advertising platform for your business, call (267) 685-6205 or send us an email and we'll get a strategic marketing plan setup for you.

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